— COMPANY NAME

The Forest Group, Inc.


— ROLE

Art Direction

Graphic Design

Branding


— DATE

03/2017 – 07/2019


— URL

www.sur-pro.com

www.stilts.com


The Sur-Pro brand focuses on professional grade materials and tools for construction.


Working for the brand consisted of making banners for trade shows, product labels, product packaging, spec sheets, catalogs and a website for the brand.

CATALOGS

The company’s product catalog was created to replace the (at the time) 7 year old one.

Through my tenure with the company, it had numerous revisions, and 3 major iterations.

BANNERS &

MARKETING

The brand made appearances at tradeshows frequently, as such, banners and other marketing materials were often made for the occasion.

WEBSITE

The Company’s website was also well due for a necessary update, so a mock-up prototype was designed, and then sent to a developer programmer for coding and implementation.


The Forest Group, Inc. counts with 2 sites. One specializing on its line of tools and another for its line of stilts. www.sur-pro.com & www.stilts.com respectively.

BOXES & LABELS

A major aspect of the job was designing boxes and labels for the products.

In most cases, it meant updating old product designs. Wherever applicable, a basic 3D render was created to simulate the finished design.

Digital Render

A digital render of the old design (left) was made and compared to the new design (right)

Printed Product

The finished product compared side by side with the old design

A digital rendition of the new box design for the new line of screws the company had rolled out.